Field notes from a firm that builds
what it argues for.
Editorial writing on travel commerce, agentic systems, and platform modernisation. Written by the people running the engagements, not the marketing team. Published when we have something to say, not on a schedule.
Four recent pieces.
The current thinking on what travel businesses should build, retire, and refuse.
The RFP is broken for travel technology.
The travel RFP was designed to procure hardware. It cannot pick a partner for a system that ships every week. Here is what to run instead.
Read the piece →
The revenue system is the product.
Travel businesses treat pricing, distribution, and loyalty as three separate departments. The winners of the next decade will treat them as one system, and staff it accordingly.
Read the piece →
Agentic booking, and what actually ships in 2026.
The demos are impressive. The production systems are quieter, narrower, and far more valuable. What the second wave of agentic booking looks like inside real travel businesses.
Read the piece →
Modernisation without the rip and replace.
The travel industry's mainframes did not go away. They got wrapped, throttled, and joined by newer systems that never quite replaced them. Here is how to move forward without starting a two-year war.
Read the piece →If any of this rhymes with your roadmap, let's talk.
A strategy call is a working session, not a pitch. Bring the problem, leave with the shape of an answer.